Landing Pages
A single page, designed & optimized to create action.
A single page, designed & optimized to create action.
A landing page is a way to go if you want website visitors to take action. These pages, which are focused on a specific goal, are used by digital marketers worldwide to increase conversions and generate leads.
At our company, we specialise in creating landing pages that are visually appealing, functional, and effective at generating leads. We have a team of experts who know how to design pages that drive results.
One of the best things about our landing pages is that they can be deployed quickly, allowing you to take advantage of seasonal campaigns or sales opportunities. Whether you’re looking to drive leads, generate sales, or get people to sign up for your email list, we can help you achieve your goals with a custom landing page.
What makes a landing page unique?
So, what makes a landing page stand out? Unlike regular websites, which provide information about a business and allow users to explore different pages and features, landing pages are focused on a single action, such as filling out a form or making a purchase.
This simplicity has several benefits. It eliminates distractions that might be present on a full website, allowing users to focus on the desired action. It also helps to guide users towards completing the goal, whether making an enquiry or buying a product. A landing page can be a powerful tool to drive conversions and achieve specific goals.
When developing an effective landing page, we need to:
Provide a compelling offer
By removing options such as menus and external links, a dedicated landing page encourages prospects to consume targeted content and guides them to perform a specific action.
Focus on a single purpose
Your landing page needs a clear ‘Call to Action’ to guide the user through completing that goal with as little friction.
Remove Distractions
By removing options such as menus and external links, a dedicated landing page encourages prospects to consume targeted content and guides them to perform a specific action.
What makes a 'direct-response' landing page so work so well?
Take a moment to consider the experience of walking through the entrance of a supermarket.
The supermarket has no idea who you are and what you like to eat and drink, so they offer you aisles upon aisles of everything you could need, and it’s up to you to browse and collect the groceries you want to purchase before you checkout and leave the store.
Well, a visitor landing on your homepage is a similar concept. You have no idea who is visiting your website and the specific reason for their visit, so you have to make all possible options available to that prospect.
The best solution for this type of visitor is that your homepage is designed in a clear and structured way that allows them to browse for what they want as quickly and efficiently as possible.
However, a landing page takes it a step further, as it has been developed to cater for a more qualified visitor whose intention is known to some extent.
This time imagine that you decided to go to the supermarket, and all you wanted from your visit was a loaf of bread. You walk through the entrance, and to your delight, there is just a single aisle with the exact loaf of bread you want. No other products or aisles and no other distractions.
It would make for a much better customer experience.
You’d see exactly what you want, put it in your basket, and checkout in seconds. You wouldn’t need to find the correct aisle. Walk past thousands of other products and “specials” that you don’t care about before you get to the single product you want.
When to use a landing page?
As one of the tools in a digital marketer’s tool belt, the landing page is often used as a destination for PPC or Facebook paid marketing campaigns. With such a narrow focus and a compelling offer, a well-crafted page can also be effective for email campaigns and offline marketing.
Book your free landing page strategy session
Spend an hour with our team discussing your business and marketing goals. We’ll uncover all the opportunities available to you, whether through SEO or paid ads.
