Email marketing is an important strategy for businesses because it is the most effective way to nurture leads and build customer loyalty. Here are some reasons why email marketing should be a top priority for your business: Email is the number one communication channel, with at least 99% of consumers checking their email daily. You own your email list, unlike social media accounts that can be suspended or deleted at any time without notice. An email has a high conversion rate, with customers who receive email offers spending 138% more than those who do not. Email marketing has an impressive ROI of 4400%, and an email’s average order value is three times higher than that of social media. You can effectively reach and engage with your target audience and drive business growth by including email marketing in your marketing plan.
Here is a glossary of key terms to help you understand email marketing: Subscriber: someone who has signed up to receive emails from you
Opt-in: the act of choosing to receive marketing emails from a person, brand, or business
Opt-in incentive: a reason for people to subscribe to your list; also called a lead magnet
List: a collection of email subscribers; a list may contain multiple groups or segments
Group: a category of subscribers within a list set up by the brand or business
Segment: a category of subscribers created automatically based on their subscription activity, such as time zone, engagement rate, purchase history, and more
Automation: a series of pre-written emails that are sent automatically in response to a subscriber’s actions, such as abandoned cart automation, also known as an email sequence or autoresponder
Broadcast: a one-time message sent to groups or segments on your list; also known as newsletters, announcements, or promotions
Opt-in form: a signup form where visitors can join your email list; opt-in forms can be pop-ups, inline, full-screen, slider, floating, and more.
Landing page: a standalone page containing an opt-in form people can use to opt into your email list.
To start email marketing, you must first build your list of email subscribers. This is essential because you can’t send out email marketing campaigns without anyone to send them to, and email marketing won’t be effective if you don’t have the right people on your list. It would help you capture leads to grow your list with your target audience. OptinMonster is a useful tool as it allows you to create opt-in campaigns quickly and easily and target the right people at the right time in their customer journey. Integrating with over 30 email service providers, OptinMonster can help you grow your list with quality leads and increase your profits.
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